Playa (Chocmool): Restaurant Rebrand

This rebranding project aimed to transform a charming, family-owned restaurant with untapped potential, previously called “Playa Chocmool,” into an inviting and immersive destination that resonates with both locals and visitors to Saint Augustine. The goal was to refresh the space and enhance the overall dining experience, making Playa a key spot for great food and cultural connection.

To achieve this, we focused on aligning all brand touchpoints, including the restaurant’s exterior, signage, logo, menu, and website, to deliver a cohesive, unified message. This message embodies brightness, warmth, and a fun, welcoming atmosphere.

Through this rebrand, Playa has become more than just a place to enjoy authentic Mexican cuisine. It is now a space where guests can gather with family and friends, immersed in an environment that celebrates cultural richness and connection.