Cottonways

With this retail rebrand project, we are reimagining this vibrant, tropical brand, known for its colorful, resort-style clothing and unique, story-driven pieces from South America, to create a more relaxed and inviting shopping experience. While the current layout, with its overstocked racks and cluttered displays, has unintentionally led to confusion and an overwhelming atmosphere, our rebrand will bring the store a fresh, airy feel. By organizing products more thoughtfully, spotlighting new arrivals, and offering intentional displays that highlight one-of-a-kind items, which will make it easier for customers to shop with ease. 

The goal is to create a cohesive, welcoming environment that appeals not only to loyal, mature clientele but also to a younger, style-conscious audience, with consistent branding and a space that feels as light and effortless as the clothing we sell.