Atlanta "The 404" Retail Store

The “Atlanta King Building” design encapsulates the vibrant pulse of Atlanta’s dynamic art and music scene, reflecting the city’s unique energy, community, and creative expression. Inspired by the iconic architecture and urban canvas of the King Building, the design celebrates the diverse talents that have shaped Atlanta’s identity as a hub for visual and performing arts.

With a bold and inviting color palette, the design is structured around rhythmic patterns and abstract interpretations of sound waves to convey the music that resonates throughout the streets of Atlanta. Splashes of bright colors capture the city’s spontaneity and creative enthusiasm. At the same time, textured layers nod to the building’s historic character, anchoring the modern art influences in an architectural heritage that has stood the test of time.

To bring this concept to life beyond just print, the design evolved into an immersive pop-up retail experience. “The 404 Atlanta”, named after the city area code, is styled with elements inspired by the original artwork, offering tees and merchandise that allow customers to take home a piece of this vibrant expression. Each item is a homage to Atlanta’s creative spirit and a wearable canvas, echoing the poster’s story and inviting fans of the city’s art and music to join in celebrating Atlanta’s enduring legacy.